It’s raining goats! Goatopia is a creative social strategy game where players build and customize unique goat towers, share their creations on social media to earn likes, and gain resources to keep growing and evolving their towers.”
Tools used:
About Goatopia
Players begin with a limited set of resources and build their own goat towers using characters with unique traits such as size, weight, horn style, and color.
Progress is achieved by making strategic choices, sharing creations on social media to earn coins, and trading with others in an online marketplace.
With AI-generated visuals created using MidJourney, Goatopia turns every tower into a unique, expressive creation meant to be shared, grown, and celebrated within the community.
The Challenge
The challenge was to design a construction and strategy game that is not only fun and visually engaging, but also encourages social interaction beyond the game itself.
The goal was to transform a traditional building experience into a shareable, community-driven activity where players are motivated to showcase their creations and interact with others.
Another key challenge was creating a distinctive visual identity that feels playful, unique, and scalable. This required combining AI-generated imagery from MidJourney with manual design work in Photoshop, ensuring consistency, personality, and a polished look while maintaining creative freedom and visual variety.
Designed App Screens
Log Into The Game
The game begins by asking players to link their profile to one of 9 social media platforms. Players select their preferred platform, enter their login details, and connect their account. After linking, the game starts with a quick tutorial stage to introduce the main features.
Building Your Tower
The first tutorial instructs the player how to start building their goat tower. The player enters the shop, selects their first goat, and customizes it by choosing skin and horn colors before completing the purchase.
Social Section
When the player runs out of coins for the first time, the game prevents them from buying more goats and explain that to earn more money, the player needs to get likes on their tower from social media.
The Social section unlocks, where the player can view limited-time goats from other players and share their tower to earn likes.
Once the player shares their tower on socials and earn likes, they can keep increasing their tower and make it the most GOATed tower!
Home Screen Icon
Splash Screen
Login Screen
Shop Screen
Customize Screen
Purchase Screen
Social Share Screen
Tower Share
Tower Screen
Design System
Logo
Game App Icon
Typography
Aa
CCClobberinTimeCrunchy
Aa
Jomhuria
Colors
Brand Colors
DCDD28
FAEEC5
F5964D
Components
Social Media Buttons
Standard Cards
Limited Cards
Navigations
Actions & Buttons
Sub & Tabs Menu
Icons
Game Assets
Using AI-generated imagery from MidJourney and further refining it in Photoshop, I designed a wide range of goats, environments, and backgrounds. The process combined creative exploration with manual editing to ensure visual consistency, personality, and a cohesive style across all in-game visuals.
Additional Assets
Splash Screen Backround
Social Media Image
Game Backround
